" Datatrax has been an excellent business partner in understanding our needs and helping us achieve our goals. "
- Tom Martin, VP - Cygnus Business Media
 
 

Product Overview

The Datatrax Publishers' Ad Management System is designed to achieve maximum results with minimum effort. From Customer Relationship Management to Production, Directory Management, Accounting, Credit and Collections, Classified Ad Billing and Trade Show Billing to Sales Reporting and Competitive Analysis all on the Internet, Datatrax meets today's business needs for both large and small publishers. Datatrax Information Request
Datatrax Browser Based Ad Management Solution (Click for more details...)
 

Datatrax Browser Screen Shot
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Datatrax Browser Ad Management software is a comprehensive and fully integrated business system for publishers and the Internet. Affordable and scalable, it supports the full range of publishing companies-from small publishers, business and trade newspapers to large scale, multi-level publishing companies. From the Datatrax central client database, the system's robust features are built to organize, process, report and analyze the entire ad management operation from CRM, sales transactions to order fulfillment, production management, invoicing, accounts receivable, credit and collections, sales analysis and competitive business analysis-all are interfaced to provide comprehensive, real time information and reporting: the customers' sales and account activity, analysis of sales productivity, accounting, collections reporting, metrics for evaluating efficiencies and resources for forecasting and focusing future marketing and sales targets and strategies.
 

Datatrax Windows-Based Ad Management Solution

The Datatrax product fully integrates your accounting, sales and production departments, and can manage multiple publications and companies. Information is entered just once, and the system automatically relays advertising data to your production staff, organizes billing information for your sales and financial departments, and ties accounting details to your general ledger.