Datatrax The Business of Advertising Management
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Datatrax  Browser Based Product Overview

Datatrax Browser comes complete with all the Ad Management features and functionality you'll find in previous versions of our other software, plus expanded features and benefits to save time and money!
 

  • CRM - Customer Relationship Management

  • Order Fulfillment

  • Production Management

  • Classified Ad Billing

  • Directory Management

  • Trade Show Billing

  • Accounts Receivable

  • Credit and Collection

  • Sales and Competitive Analysis

  • Budgets and Forecasting
Screen Shots (click to view)
Datatrax Screen Shot 1
System Menu 		Datatrax Screen Shot 2
Order Entry
Datatrax Screen Shot 3
Order Details 		Datatrax Screen Shot 4
Accounts Receivable
  Features and Benefits
Easy to Use Simple to Operate and Powerful Results! Flexible, feature-rich performance provides easy access to data with built-in "look up tables", data mining for quick data sorts with the click of the mouse and intuitive, simple data entry screens for quick data processing and on-screen queries.
Cross Platform Functionality Runs on both PC and Apple Macintosh computers, accessible from web anywhere in the world via standard web browser (MS Internet Explorer 5.x for Windows or MS Internet Explorer 5.2.2 for Apple Macintosh).
Comprehensive View of Customer Information Seamless, centralized database offers immediate access and views of client sales activity, order transactions, current and historical contracts, customer payment and accounts receivable history.
Increase Sales Productivity Shorten sales close cycles with the automation and management of sales functions like: activities scheduling and follow up calls with contact management, send letters, emails, order and contract acknowledgements via email, custom targeted blast-email campaigns and direct mail campaigns.
Evaluate Customer Needs Comprehensive reports track sales pipeline processes, provide budget and forecast projections, identify market trends and future revenue opportunities, evaluate business performance, ROI and compile comparative analysis from a variety of perspectives including: Publication, Product, Rate, Ad Type, Sales Region and Territory.
Scalability Flexibility in scale provides opportunity to develop simple to complex management processes. Unlimited Profit Centers, Publications, Rate Cards and Reporting to adapt to your growing publishing, classified advertising, directory and tradeshow businesses. 
Increase Timely Collection of Revenues Credit and Collections module drives the efficient and timely collection of your advertising revenues. Create collection note ticklers by client account, set up payment plans with advertisers or agencies, develop calendars for tracking collection agency performance, record payments and expenses received to date against funds collected. Analysis reporting includes: Dunning/Collection letters, Over Credit Limit Audit and Collection Agency Performance Report.
Share Information Unified customer database organizes communications between departments -Publishing Management, Advertising, Sales, Order Fulfillment, Production, Accounting, Accounts Receivable, Credit and Collections for time savings and accurate data.
Exportability All data is exportable to popular Page layout and spreadsheet applications.
PDF All reports are PDF ready and emailable.
Advanced Security System System administration feature provides sophisticated, secure "lock out" ability with a variety of security levels-user, groups, screens, modules, process feature and function codes.

Datatrax Information Request Button

 

Ad Management Software for Publishers of
Magazines and Business Newspapers
Datatrax® ©1998-2010 Datatrax Publishing Systems, Inc.

Online,Browser Based,Web Based

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An overview of Datatrax Browser, a tool for publishers used to manage Advertising.

Datatrax, ad management software for magazines, newspapers, etc...

Datatrax coordinates all key operations of your advertising business process through a browser based interface, that provides robust functionality, comprehensive tracking and fully featured flex reporting capabilities for individuals to departments and senior management levels. Datatrax Software is in use by thousands of publications from hobbies to trade journals for CRM, Sales Analysis, Order Fulfillment, Production Management, Accounting, and more.