WEB advertising is one of the fastest growing revenue generating media around. Datatrax provides a single entry, integrated database with advanced Browser Based functionality that makes sharing data easy. Whether your work groups are sharing data across the room or around the world, Datatrax has the tools to keep everyone informed.

WEB Advertising Order Entry: Datatrax organizes and displays all pertinent data for quick entry and analysis: Contacts for both Advertisers and Agencies, Advertiser/Agency billing relationships, Advertisers' WEB Ad schedules, Deferred and Recognized Revenue, A/R and Credit History, WEB Ad Order splits between more than one sales representative and Ticklers/Reminders to facilitate Order Fulfillment through CRM (Customer Relationship Management) - to name a few.

• Emailable Contracts, Acknowledgements and other documents
• Track Start Date, End Date and Digital Ad ID information
• Manage Deferred and Recognized Revenue
• Record Guaranteed Impressions over life of the Contract
• Track, Websites, Banners, Window Shades, Sponsorships and more
• Bill ancillary items such as Design, Creative, and Bonuses
• Automatic Credit Checking based on Terms and Credit History
• Quick Pick-Ups and Order Copy for one or multiple Orders
• Multi-Issue Order Entry from standard Order Entry screen
• Unlimited Rate Cards and Advertising Space Types across Profit Centers
• Web Space and Position Inventory
• Enter Advertiser Prepayments and Credit Card Payments on the Order Entry Screen
• Monitor Order Status "at a glance" including all Past History, Current and Future Orders
• Exportable Data Interfaces to Excel and third party software applications
• Email links to send Advertisers/Agencies PDF forms, letters and reminders

Datatrax also tracks the revenue side of the business. Datatrax can auto-create the General Ledger transactions recognizing monthly revenue and recording the off-set to deferred revenue (debit and offsetting credit). These transactions can be imported from the viewable G/L export file, or you can decide which elements you wish to "pull" from the G/L Table.

Revenue can be calculated for monthly recognition, one-time recognition or recognized based on number of days and reported monthly.


Datatrax integrates Sales, Production, Fulfillment, E-commerce, and Accounting. One Unified database to collect and analyze your evolving data.

Datatrax has hundreds of satisfied users managing over a thousand publications. Our Customer Support Department answers better than 96% of all incoming support calls, live, during normal working hours, as they come in, and by a trained Datatrax support professional.

Datatrax is scalable from a single user stand-alone system to publishing companies with over 250 users simultaneously.